NEW YORK – Oct. 10, 2024 – Pro League Network, the leading sports media and entertainment company producing sports purpose-built for a wagering audience and short–form consumption, announced that Lucky Energy, the simpler, better-for-you energy drink company, has been named Energy Drink Partner of CarJitsu Championship, the viral breakout sensation combat sport.
Through the partnership, Lucky Energy will integrate its bold brand ethos, products, and merchandise into CarJitsu Championship broadcasts, beginning with CarJitsu12 on Oct. 12 at 9 p.m. ET airing live exclusively on Stadium. The brand will also be featured in broadcast ads, in-studio branding, and in competition on CarJitsu cars and apparel.
“We’re excited to have Lucky Energy join the CarJitsu Championship family,” said PLN Co-Founders Mike Salvaris and Bill Yucatonis. “Their story of defying the odds aligns with CarJitsu which has defied the odds to take the world by storm and become a hugely successful new sport.”
“CarJitsu Championship is one of the most exciting new sports that we’ve seen in years,” said Lucky Energy Founder & CEO, Richard Laver. “It’s a thrilling watch, and has a captivating energy perfectly aligned with our out-of-the-box outlook on life. We’re to partner with the league and introduce Lucky Energy to its millions of fans.”
Created by Pro League Network, CarJitsu Championship is the first professional CarJitsu league. Matches pit two professional combat fighters in a car for a best–of–three–round match. The first fighter to earn two submissions using any element of the car is the winner.
Since its debut in 2022, CarJitsu Championship has become a viral sensation online, garnering 10 million impressions per week on social media and catching the eye of everyone from Kevin Hart & Kenan Thompson, to MMA legend Jon Jones, ESPN, Bleacher Report, Playmaker, and many more.
CarJitsu Championship matches air live exclusively in the U.S. on Stadium. Fans can view the upcoming fight cards FREE on the Stadium network across YouTube TV, Amazon Freevee, SamsungTV Plus, FuboTV, and other popular OTT platforms; along with Stadium’s website, www.watchstadium.com, and Stadium’s mobile app, available on both Apple and Google Play stores.
In June 2024, Carjitsu Championship was approved for wagering in New Jersey and will be offered on sportsbooks soon.
PLN creates a new type of sports entertainment that is purpose-built for wagering and digital-first audiences. The company owns and operates its 16 sports brands, building engaging entertainment content and compelling, viral competitions. PLN’s sports include international sensations CarJitsu Championship, SlapFIGHT Championship, Ultimate Tire Wrestling, and professional mini golf, among others.
PLN sports are carried by some of the largest U.S. sportsbooks including DraftKings, BetMGM, bet365, Betfred, and Action247, and are available for wagering in over 13 different states including New Jersey, Tennessee, Arizona, Maryland, Pennsylvania, Illinois, and more, plus in several countries including Canada, UK, and Australia.
For more information, please visit www.proleaguenetwork.com.
About Pro League Network
Pro League Network (www.ProLeagueNetwork.com) is a sports entertainment company headquartered in New York City that is focused on creating sports that are purpose built for wagering audiences and for short form consumption. PLN readies and monitors each sport for wagering, as well as produces, distributes and monetizes each sport through wagering, sponsorship and affiliate. PLN’s portfolio of 18 sports includes the viral sensations World Putting League Championship, CarJitsu Championship, SlapFIGHT Championship, Pro Carrom Tour and more.
About Lucky Energy
Lucky Energy is a simpler, better-for-you energy drink company founded by serial beverage entrepreneur Richard Laver. Richard Laver founded Lucky Energy to inspire people to persevere and keep going as he learned to do. The youngest survivor of Delta flight 191 flight that killed his father and 136 others, and the founder of Kate Farms (now the #1 recommended plant-based tube-feeding formula), Laver was inspired to create a cleaner alternative to the energy drinks on the market. The brand creates high-quality products to motivate people to keep going and inspire lucky moments.
